Concierge Services – A No-Brainer for Real Estate Agents
For many real estate agents, growing a successful career involves more than just closing deals. As you spend years in the field, you build invaluable experience, a trusted network of home service providers, and a deep understanding of property maintenance. If you’re looking for a side hustle or want to expand your entrepreneurial ventures, launching a real estate concierge service business could be a smart move.
Not only does this business allow you to leverage the knowledge you’ve built up, but it can also address common frustrations that many agents face, such as inconsistent income and limited opportunities to engage with clients outside of transactions.
Building a Network of Trusted Home Service Professionals
One of the most important aspects of real estate is your ability to connect clients with reliable vendors. During the early years of your career, you likely established relationships with contractors, plumbers, electricians, and other home service providers. These professionals play a key role in ensuring that properties are ready for the market or maintaining homes after purchase. For example, you’ll assist customers with renovations, repairs, and last-minute fixes to get a home sale-ready. These are examples of how agents gain experience and firsthand knowledge of what it takes to keep a home in excellent condition.
It may not be obvious, but by establishing these relationships you are laying the foundation for a concierge business. Once you’ve built up this network you’re well on your way to launching a service that helps homeowners keep their property in top shape?
Deep Understanding of Property Maintenance
As a real estate agent, you quickly learn that keeping a home market-ready requires attention to detail and regular maintenance. Whether it’s advising sellers on necessary upgrades or helping buyers understand their new home’s maintenance needs, you’re in a unique position to offer valuable insights. Your expertise is valuable far after the transaction is complete.
Your experience goes beyond just knowing what makes a home attractive to buyers. You understand the seasonal maintenance tasks, the importance of preventative care, and how to avoid costly repairs down the line. This knowledge is the backbone of a real estate concierge service. By offering clients services such as coordinating regular lawn care, plumbing inspections, HVAC maintenance, and more, you provide them with peace of mind—and an easier way to maintain their home investment.
A Ready-Made Client Base
One of the biggest challenges for any new business is finding customers. However, as a real estate agent, you already have a built-in client base. The same leads you receive for home sales are the same leads that will need concierge services. From buyers and sellers to renters, landlords and investors, you interact with a wide range of clients who could benefit from ongoing home maintenance services.
Homeowners, especially first-time buyers, often lack the time or knowledge to handle property maintenance. Busy professionals, out-of-town investors, and real estate flippers need someone reliable to handle this type of work. As their trusted agent, you can naturally extend your services by offering to take care of their property maintenance needs through your concierge business.
Solving The Most Common Gripes
Launching a real estate concierge service isn’t just a smart entrepreneurial move; it also addresses some of the most common frustrations that real estate agents experience:
Inconsistent Income: Real estate is often a feast-or-famine industry, with income fluctuating based on market conditions. By offering concierge services, you create a steady, recurring revenue stream through ongoing maintenance contracts, helping smooth out your cash flow.
Transactional Relationships: Many agents feel that their relationship with clients is too short-term, often ending once the transaction is complete. By offering home services through a concierge business, you maintain long-term relationships with clients, increasing the likelihood of future business and referrals.
Limited Value Beyond the Sale: Real estate agents can feel pigeonholed into a single role—helping clients buy or sell homes. A concierge business expands your value proposition by providing additional services that go beyond the typical agent duties. This adds significant value for your clients and differentiates you from other agents in the market.
Unpredictable Work: With a concierge business, you can balance the unpredictability of real estate work. When transactions slow down, your maintenance services can keep your schedule full, allowing you to control your workload and create more stability in your business.
Real Estate Agents Are Entrepreneurs
You’re already operating a business. Now, you need to find ways to expand your business, bring additional value to customers, and grow revenue. If you’re out of ideas, real estate concierge services are a great opportunity. Let’s summarize why it’s a great move:
Leverage Existing Relationships: You already have trusted connections with contractors and home service professionals, giving you a head start.
Tap into the Same Client Base: The leads you work for real estate transactions are the same client base for your concierge service. Every lead you acquire now has exponentially higher potential.
Create a Recurring Revenue Stream: Unlike real estate transactions, which can be sporadic, property maintenance services generate regular, guaranteed income.
Drive Ongoing Value to Clients: A concierge business keeps you in regular contact with your clients, delivering value month after month, and increasing the chances that they’ll turn to you for future real estate needs.
Tap Into a Thriving Industry: The demand for reliable home services is booming, with more homeowners seeking assistance with property maintenance. You’re well-positioned to tap into this growth and become a trusted resource in your community.
This Really Is A No-Brainer
For real estate agents, launching a real estate concierge service is a natural extension of the skills, network, and client relationships you’ve built over time. It not only creates new revenue opportunities but also addresses common challenges agents face, such as inconsistent income and limited client engagement.
By launching a concierge service, you provide clients with ongoing value, ensuring their homes remain in top condition and preserving their investment. For entrepreneurial real estate agents looking to diversify their income or start a side hustle, a concierge service offers a pathway to a thriving business.
